Review of the DSA Arrive Alive Road Safety Programme

The Driving Standards Agency (DSA) is dedicated to influencing young people's attitudes towards road safety, learning to drive and passing the driving test.

DSA aims to do this by discussing important road safety issues in an informed environment. The award-winning Arrive Alive Road Safety Programme presentation has been designed to meet this aim and is delivered to a variety of organisation's including schools and colleges, young offenders units, prisons and other youth groups within the 16-19 target age range.

DSA provides a number of different styles and levels of presentations, which are flexible depending upon your needs and the needs of your groups.

Module one - for schools and colleges
This presentation focuses on the vulnerability of the new, young driver, the dangers of drinking and taking drugs when driving, the use of speed and its consequences when not used correctly and video footage highlighting the results of road traffic accidents.

Module two - young offenders
This module expands on the schools and colleges presentation but still addresses important road safety issues relevant to this group. It is a more forceful module, designed to take into account the offenders' age and offence.

Module three - prisons
Again this is a more forceful presentation, dealing with the consequences of driving recklessly and the responsibility and skill which safer driving requires.

You Can Drive Too
This presentation addresses the essential road safety messages contained in Arrive Alive module one, which is of benefit to all new young drivers. It also focuses on mobility issues associated with young drivers who are considering learning, or in the process of learning to drive.

ArriveAlive Classic
There are a greater number of older, experienced drivers on our roads today. However as we get older, the ability to react quickly to situations slows down, along with changes in health which occur so gradually that we may not even be aware of them.

The Arrive Alive Classic presentation encourages road safety awareness for the 50+ age group, concentrating on people who have retired, with the aim of keeping older drivers driving safely for longer.

Effectiveness of the Arrive Alive programme
Currently this road safety message is delivered over 5000 times per year and reaches about 50,000 students. An independent evaluation of the programme carried out by BITER (The British Institute of Traffic Education Research) confirmed that the overall impact was very positive and the content was relevant to the age group targeted.