Fresh! Insurance Promotes Ladybird Car Insurance

Fresh! Insurance Services, are an industry award winning company who remain innovators and leaders in the modern approach to selling insurance products throughout the United Kingdom.

This month (February 2007) the company's woman only brand Ladybird car insurance is set to hit the mainstream with a series of advertisements on prime time television. Taking on the likes of Direct Line and the Post Office, the broker plans to raise the profile of it's women-only private motor brand, with a series of eye-catching ads. Ladybird offers a series of excellent benefits to lady drivers including:

• Maximum Introductory Discount for first time Insurers
• Low Mileage Discount
• Discounts for Pass Plus
• Courtesy Car*
• Monthly Payments
• Legal Cover Available
• Discount on Breakdown Cover

The Ladybird advertisements, which provide a free phone number for interested customers, will use several short and snappy tag lines, including:

• 'Car insurance for women'
• 'Who makes the most claims?'
• 'Ladybirds get the best deals'
• 'When it comes to car insurance, you can spot a Ladybird anywhere'

The broker said it had made the decision to use television advertising as it had noticed - and was reacting to - a public shift in the media that customers were using to source their insurance products. The Ladybird brand will appear on television for the first time in February (2007) and will be running between 16:00hrs and 19:00hrs, when it is hoped their target audience will be tuned in!

*Terms and Conditions Apply

Web: www.ladybirdinsurance.co.uk; www.freshinsurance.co.uk
Source: InsuranceAge, February 2007

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