uSwitch Car Insurance Comparison

Price comparison web site uSwitch.com has recently moved into the online car insurance comparison market. Click through to see how much you could save!

The appeal to both business and the consumer of the online price comparison model is still very strong, particularly in the UK financial service sector. However, it is still to be seen whether:

A) The online price comparison model will stand the test of time, and

B) In respect of uSwitch.com, whether they can attract the attention of and persuade the major car insurers to come onboard?

In fact, some major insurance and utility providers have previously baulked at the idea of comparing their policies, products and services purely on the basis of price. These companies spend millions of pounds every year marketing and advertising their offerings to try and create sustainable differentiation between themselves and their competition, on grounds other than price!

The uSwitch car insurance offering, whilst providing a wealth of useful motoring and insurance information, maintains the policy of simply listing the providers (matching your inputted profile) in order of price, with the cheapest first. The savvy consumer will realise however that the best 'overall' deal or motor policy package does not always begin and end with the cheapest quote!

Interestingly, also as of today the uSwitch web site currently did not provide quotes from the likes of Admiral, Churchill, Direct Line, More Than, Norwich Union Direct or Zurich. This is interesting as we can see by This Article that many of the large insurers are striving to bring the market price for car insurance up, in direct opposition to the uSwitch site which has the objective of driving down (average) premiums!?

It will be most interesting to witness how the uSwitch offering competes in this market. A spokesperson from the company said that their service would focus on the product rather than price comparison. "The car insurance space is very much focused on price, rather than the benefits of the product, and we are looking to tap onto that and offer an alternative solution other than price"

In our opinion, these last words are great and this is quite possibly just what the online car insurance comparison market needs. However they are as of today just words and whether they can be turned into a success is yet to be seen.