JAECOO Car Insurance
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JAECOO in the UK – A Fast-Growing Newcomer
JAECOO is a relatively new automotive brand in the UK market, backed by the Chinese automaker Chery and focused largely on SUVs that blend rugged styling, modern technology and strong value for money. Within just a year of launching in Britain (early 2025), JAECOO has become one of the fastest-growing mainstream car brands the UK has seen in over a decade, recording over 28,000 new vehicle registrations in 2025 and quickly building recognition among British motorists.
The brand’s success reflects both rising interest in value-priced SUVs and the broader trend of Chinese car brands gaining traction in the UK, driven by competitive pricing and increasingly refined products.
Key JAECOO Models Available in the UK
1. JAECOO 7
The flagship of the range since JAECOO’s UK launch, the JAECOO 7 has been the brand’s best-seller. It’s a mid-size SUV designed to appeal to families and everyday drivers who want practicality with a bit of adventure styling. The 7 combines good interior space, up-to-date tech, and solid safety features, and is available with petrol or plug-in hybrid (PHEV) powertrains — with the hybrid offering a useful electric-only range for short commutes.
Pricing for the JAECOO 7 starts at around £30,115 OTR in the UK, with higher trims like the SHS variant commanding a higher price but adding more kit. This model has quickly become one of the most popular retail cars in the UK, demonstrating strong market appetite for stylish and well-equipped SUVs that feel fresh compared with more traditional European offerings.
2. JAECOO 5
Joining the range in late 2025, the JAECOO 5 is a compact SUV aimed at buyers who want SUV practicality but in a smaller, easier-to-park package. Built around a 1.6-litre turbo petrol engine coupled with a 7-speed dual-clutch automatic transmission, it’s designed for both urban life and longer drives.
The 5 embodies JAECOO’s outdoor-inspired design language — bold lines, prominent grille and a confident stance — but in a more affordable size and price bracket, starting from around £24,505 OTR in Pure spec. Across trims, the compact SUV comes well equipped with modern safety tech (including Level 2 autonomous driving aids and a suite of ADAS features), generous interior space, and thoughtful touches for everyday use.
3. JAECOO E5
Expanding JAECOO’s lineup into the electric vehicle (EV) segment, the JAECOO E5 is a fully battery-electric version of the 5 SUV targeted at drivers seeking a zero-emission alternative. It’s positioned as a city-friendly EV with enough real-world range for daily commuting and weekend trips.
Pricing starts from around £27,505 OTR, making it competitive with other compact electric SUVs — and it comes with an 8-year/100,000-mile battery warranty, plus a standard 7-year vehicle warranty. Specifications include a roughly 248-mile WLTP range, support for DC fast charging and a tech-rich cabin featuring a large central display and driver-assist systems.
JAECOO UK Car Insurance FAQs
1. What types of insurance cover does JAECOO offer?
JAECOO provides several insurance products for UK drivers: Free Driveaway Insurance – complimentary temporary cover (up to 5 days) when you buy a new JAECOO car. Annual Comprehensive Insurance – full UK and EU cover for accident damage, theft, fire, malicious damage, third-party liability and more. Plus you receive a Free Excess Return Voucher to help reduce your excess if you make a qualifying claim.
2. What is Driveaway Insurance and who is eligible?
Driveaway Insurance allows you to take delivery of your new JAECOO and drive it straight away. It’s temporary and expires at 23:59 the day after your policy start date, with possible extension to 5 days for eligible buyers. Eligibility criteria include age, licence and residency requirements.
3. What is an Excess and how does the Excess Return Voucher work?
The standard policy excess is £500. The Free Excess Return Voucher lets you reclaim all or part of your excess (up to the voucher’s value) following an accident claim, provided you call the JAECOO Excess Return team before contacting your insurer and use a JAECOO Approved Bodyshop for repairs.
4. Can I add additional drivers to my JAECOO policy?
Yes — you can add a second driver to either Driveaway or Annual Insurance by contacting JAECOO and ensuring the additional driver meets underwriting criteria. Additional premiums or fees may apply.
5. Does JAECOO insurance cover driving abroad?
Yes — your Annual Comprehensive Insurance includes comprehensive cover in EU countries (a Green Card can be arranged if required). Always carry your Certificate of Motor Insurance when travelling.
6. What happens if I need to make a claim?
After an accident or incident, call the 24-hour JAECOO claims helpline as soon as possible — ideally within two hours — even if you’re not sure you’re making a claim. JAECOO will help manage repairs via Approved Bodyshops, provide a courtesy car during repairs (subject to availability), and handle communication with the other party’s insurer where appropriate.
7. How does a claim affect my No Claims Discount (NCD)?
If the accident wasn’t your fault and costs are fully recovered from the responsible party, your NCD won’t be affected. However, fault claims can reduce your NCD unless you’ve chosen to protect it. You may be able to add NCD protection as an optional extra when arranging your policy.
What’s Next for JAECOO in the UK?
While the current UK lineup centres on the 7, 5 and E5 SUVs, the brand is expected to continue expanding its range in the coming years with additional models, possibly including larger SUVs or more electrified powertrains, in line with broader plans by Chery for both JAECOO and its sister brand Omoda.
In summary, JAECOO has quickly established a footprint in the UK with a focused lineup of SUVs that combine value, design and technology — and growing consumer interest suggests the brand may become a lasting presence on British roads.
