Petrol Station Car Insurance

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Would it be beyond the realms of marketing possibility or thinking for two big (motor insurance and petrol) companies to get together and offer motor insurance policies on the forecourt?

A captive market (we all have to fill up) of (99%) law abiding motorists could be offered a new policy/renewal offer or deal when filling up with, BP or Shell for example. Companies such as Direct Line, Aviva and even niche players such as Diamond and Adrian Flux could benefit from such a strategic alliance.

It could even be possible to launch a new loyalty card to tie in with the policies being offered on the forecourt?